CENTRE AREA TRANSPORTATION AUTHORITY
BOARD WORK SESSION
February 19, 2014
2081 W. Whitehall Road
State College, PA 16801
BOARD MEMBERS PRESENT: John Spychalski, Chairman
Joe Davidson, Vice-Chairman
Richard Kipp, Treasurer
EXCUSED: Tammy Gentzel
STAFF PRESENT: Hugh Mose, General Manager
Louwana Oliva, Assistant General Manager
Kimberly Fragola, Director of Administration
Ryan Harshbarger, Director of Transportation
Eric Bernier, Service Development Manager
Greg Kausch, Senior Transportation Planner
Terri Quici, Commuter Service Manager
Marsha Kyper, Assistant to the General Manager
OTHERS PRESENT: Tom Zilla, Principal Transportation Planner, CRPA/MPO
I. CALL TO ORDER
Chairman Spychalski called the Work Session to order at 1:05 p.m.
II. PUBLIC COMMENT
There was no public comment.
III. MID-YEAR RECAP
Louwana Oliva referenced the Mid-year Recap, relative to the annual goals and objectives set by the Board, which had been included in the agenda packet. In response to questions from the Board, Louwana reported that old buses would not be retrofitted with cameras; Louwana and Ryan Harshbarger reported on a number of actions planned to address the persistent shortage of drivers.
Greg Kausch provided a brief introduction to the Work Session.
V. STRENGTHS / WEAKNESSES / OPPORTUNITIES / THREATS (SWOT) ANALYSIS
Greg Kausch introduced the SWOT analysis method of evaluating strengths, weaknesses, opportunities, and threats to CATA, and its role in the strategic planning process; provided a worksheet which includes example questions to generate thought and discussion and a sample SWOT analysis from the Bay Area Rapid Transit District (BART). The Board and staff provided comments which resulted in a list of strengths, weakness, opportunities and threats for CATA according to the following guidelines:
· Strengths: characteristics of the business or project that give it an advantage over others. Internal, positive factors.
· Weaknesses: characteristics that place the business or project at a disadvantage relative to others. Internal, negative factors.
· Opportunities: elements in the external environment that the business or project could exploit to its advantage. External, positive factors.
· Threats: elements in the external environment that could cause trouble for the business or project. External, negative factors.
A five minute break was taken at this point in the meeting.
VI. STRATEGIC VISIONING EXERCISE
Greg Kausch referenced the list of strategic visioning questions in the agenda packet, which were provided to generate additional thought and discussion among meeting participants and included the following elements: overall vision and corporate philosophy, competing needs, balance of service, operational issues, pricing, financial, fueling, sustainability, and new service delivery models. Hugh Mose presented each question and provided additional detail. The staff and the Board offered comments on several of the questions; however, in most cases consensus was not confirmed. Due to the lack of time to complete this portion of the agenda, it was agreed that a Work Session would be added to the end of the Regular Board Meeting, scheduled for Monday, February 24, 2014, to address the last three visioning issues: alternative fuels, sustainability and new service models.
VII. CATA STRATEGIC PLAN UPDATE – CHAPTER 2 (CURRENT CATA OPERATIONS) AND PROJECT STATUS REPORT
Due to the lack of time to complete this portion of the agenda, it was agreed to address this item at the Work Session scheduled to follow the Regular Board Meeting, scheduled for Monday, February 24, 2014.
Chairman Spychalski declared the Work Session adjourned at 5:02 p.m.
Hugh A. Mose, Secretary